Instagram is the fastest growing social media platform with 1 billion monthly users. It is the top second social media platform in the United States. Choosing Instagram for business is the right idea to promote your brand or services with a potential audience. Turn your business to a higher level just by building your Instagram engagement. According to research, Instagram engagement is calculated by likes, comments, shares, and saves of a post. Likes play a major role on Instagram in gaining popularity and improving engagement rates.
The Instagram algorithm prioritizes posts with higher engagement and pushes those content to the explore page, which helps you to reach more audiences for your brand or business. Simply growing your followers doesn’t increase your engagement rate. You need to focus on people who are related to your brand and connect with them to increase your brand presence. Let’s get started with the tested steps that can increase Instagram engagement for your brand or business.
#1. Post Valuable Content
Comments, save, and shares are also essential metrics to boost engagement on Instagram. Often posting unique content on Instagram can help you to gain higher engagement. Show users what they can take from your brand or business that they can’t get elsewhere on Instagram.
Post engaging content with informative infographics that can help users to understand your brands. Make a visual chart of brand usage or show success metrics using graphs and charts. Also, use the Instagram caption to provide more information about your brand and highlight specific facts with bold graphics.
#2. Ensure Quality Content
Instagram is a visual social media platform, so looks matter on Instagram. Share high-quality video content to get more likes and views for your post. People judge your brand or content on a single post before getting to know your business or services.
Instagram users always expect quality videos from their favorite brands. If you are a startup or small business, you still need to put your effort into sharing quality and valuable posts.
Attractive posts on Instagram can help you get more likes, shares, and comments. Sharing great photos are essential ways to increase your engagement rate on Instagram.
#3. Create Engaging Stories
Instagram stories have gained more popularity among both creators and brands. Stories can work in numerous ways to increase your engagement.
- To keep your followers engaged with the content in your feed.
- Add a hashtag to your stories to discover new followers and increase engagement.
- Add a link to your IGTV channel
- Repurpose TikTok content into reels and post it on stories
Focus on creating engaging content so that you could notice your story views increase on Instagram at a faster rate catering to increase reach and engagement. When a large number of people see your stories, you’d certainly get more profile visits, a wide range of audiences, increased page exposure and even new followers for your profile.
Adding gifs, stickers, and polls helps your followers to interact with your brands. Stories will disappear after 24 hours, so posting frequent stories is a good tactic for increasing the engagement rate on Instagram.
#4. Share Behind The Scenes (BTS)
Social media is the best place where you can connect with your audience in real time. Posting behind the scene videos not only increases video likes but also helps to build your brand visibility and discoverability.
Give your audience a look behind your business and show how your products are manufactured. This type of video content draws more user attention and makes them like your video post.
You can share a teaser of your new product launch and attract a new audience to your business. Post your videos on Instagram features like Instagram stories, Reels, IG lives, and feeds to promote your business reach and awareness.
#5. Partner With Instagram Influencers
Collaborating with influencers is one of the top marketing tactics to reach your business goals. More than 50% of social media users purchase products with recommendations from their favorite influencers.
Influencer marketing helps your business to reach a wider audience and bring many new followers to your Instagram profile. So partnering with influences is the best way to increase your post’s engagement rate.
In a survey, 59% of influencers said Instagram is the perfect platform for engaging content. So if you want to promote your page or business you need to share more authentic content to reach your target audience. Always monitor your post engagement using analytics tools to succeed on the platform. I hope the above valuable tips will help you to receive more likes and views to increase your engagement rate on Instagram.