Kenneth Kelly

Instagram has become one of the most powerful social media platforms in the digital era and enriches marketing plans for brands. With more than one billion monthly active users, Instagram allows marketers to reach a wider audience globally. However, some brands struggle to get more leads from Instagram. Lead generation is a constant goal for businesses to retain their presence in the industry and boost ROI. Achieve it by grabbing the opportunities available on Instagram and boosting your reach. Like other social media platforms, converting your followers into customers needs some perfect marketing strategy to get more leads and increase sales.

Are you ready to get effective strategies to boost the lead generation on Instagram? Let us now explore the below techniques to enhance your leads.

1. Optimize Your Insta Profile

The first and foremost step before beginning your marketing strategy on Instagram is to optimize your profile. Your Instagram profile is the first impression for new users entering your account. Therefore, make your profile exciting and help audiences to recognize your brand easily. It is better to keep your brand logo or a picture relevant to your brand to get identification easily from target audiences.

Also, ensure your bio information provides a reason for users to follow you. An ideal bio with a well-written description and a link or converting landing page helps to get new leads.

2. Share Valuable & Consistent Content

The most important tactic to concentrate on Instagram marketing is to deliver valuable content to your target audiences. Sharing consistent and valuable content helps brands to boost their credibility and trust. As a brand owner, focus on original and value-added content to be more promotional. Therefore, high-quality and informative content grabs the attention of your target audiences.

With those attractive content, brands on Instagram gain a level of engagement with an increase in follower count. The more valuable content you provide, the more leads your brand gets.

3. Engage Your Audiences

Gaining more audiences and engaging them within your brand is an effective way to enhance your account visibility and generate more leads. Therefore, an easy way to boost your engagement level is by responding to comments and videos that feature your brand. 

Whenever you find your brand mentioned on Instagram, leave a comment or hashtags to make audiences engage. Any type of content making your brand appear in the eyes of target audiences will win your followers and get more leads.

4. Use Stories And Reels Feature

The features on Instagram, like stories, reels, and live feature, remains the gold mine for brands to generate potential leads. Millions of Instagram users check the stories of their friends or favorite brands daily. Share valuable content to promote your product through stories or reels to reach your target audiences. 

Increase your brand interaction with true content and buy reels likes on Instagram to create a positive experience among wider audiences. Both stories and reels features become a great tool for brands to generate high-quality leads with their authentic and engaging content.

5. Leverage The Power Of Ads

Running ads on Instagram is one of the fastest and easiest ways to get potential customers with your content’s popularity. Using the ads feature, you can target your specific audiences who make a purchase. Instagram ads work well for both popular brands and startups with few followers.

The best benefit of running Instagram ads is that it specifies the brand objective straight to the audiences, increasing lead growth. Therefore, define your target audiences and choose the lead form to get the data of audiences who show interest in your brand.

6. Provide CTAs

The call-to-action button on Instagram paves the way for audiences to land on the page, which leads to conversion. Since Instagram is a visual platform, focusing on providing the CTAs in the post will greatly increase leads than the CTA at the captions. As every brand aims to grab audiences and convert them into potential leads, provide a creative CTA button.

Depending on your objective, provide the CTA to get more audience attention by performing some actions.

Final Thoughts

Instagram will be the perfect platform to generate quality leads and market your brand to wider audiences. With the above engaging tips, direct your audiences towards your brand and bring potential leads with an increase in conversion.

On-page SEO is completely about your website, to optimize each page/topic on your site. You need to focus on the target keywords, phrases, and audience for your content. Optimizing the front-end and back-end of your website to rank in search engines and drive new traffic to your website. On-site SEO components include site structure elements, content elements, and HTML elements. On-page SEO elements include:

• High-quality content
• Meta descriptions
• Page titles
• Image alt-text
• Include external links
• Page URLs
• Internal linking

1. High-Quality Content

The web page content is the heart of on-page search engine optimization. It tells both search engines and users about your website and business. The first and foremost step for creating high-quality content is choosing relevant topics and keywords for your business. You could use two methods for keyword research, searching on Google or using tools. Type your keywords terms on Google and see the popular keyword on your niche. You could also use free or paid tools like Ahrefs, Ubersuggest, and Answerthepublic for keyword research. The best tips for writing your high-quality content:

• Use short and long-tail keywords naturally
• Create engaging and relevant visual content
• Develop sharable content and links
• Actively solve your customer’s problem
• Increase your conversion rate with CTAs to offers

2. Meta Description

A meta description is the shortest description of your page that appears under the title on the search engine result page. Although, it is not an important ranking factor for search engines. The meta description can influence your page, whether your page is not clicked on a search engine. It can be useful and encourage clicks when sharing on social media. Needs for write a good meta-description:

• Keep it under 160 characters
• Use complete sentence
• Include your keyword phrase
• Avoid alphanumeric characters like +,-, or &

3. Page Titles

Website page titles are one of the most important SEO elements for improving your search rankings. Visitors would understand your web page content from the title itself. To ensure your site ranking for the proper objectives, make sure to include the target keyword for all pages in the title. Insert your keyword as naturally as the title. Tips to people the best page title:

• Keep it under 70 characters 
• Avoid keyword stuffing 
• Use only caps for the first letter
• Create a title relevant to your page
• Include your brand name in the title

4. Image Alt-text

Adding alt-text on images comes under Image search engine optimization. Google can easily understand what your image is about using alt-text. It is essential for your ranking because Google now delivers results almost as image-based rather than text-based results. Most people start their research by searching images on Google. If you add more related images to your site, you get more chances to climb up the top results. To rank your images on Google, you have to add alt-text to your images. Follows these rules when adding image alt-text:

• Keep it below 125 characters
• Make descriptive and specific text for all images
• Use keywords in very few places
• Make relevant text to the page content

5. Include External Links

External is more important for improving domain authority and search visibility of your website. When you get more backlinks to your website, Google will rank your topic on top of SERPs. To increase the credibility of your site, you can try to buy PBN backlinks from trustworthy websites. You could also do guest blogging to generate more backlinks from high-authority sites. Guest blogging is the best method for link-building to increase your website authority faster.

6. Page URLs

Make your page URLs simple to understand for both search engines and the audience of your website. Page URLs structure is more significant for maintaining consistent site hierarchy as blog posts, sub-pages, and other internal pages of your site. Few tips to create SEO-friendly URLs:

• Remove the unnecessary words in the URL
• Use HTTPS to get posting ranking on Google
• Use only one or two keywords

7. Internal Linking

Internal linking is the process of hyperlinking to other pages on your website. It is important for on-page SEO because it keeps the audience longer on your website. If your engagement rate increases, Google considers your content valuable and helpful to the audience. Visitors stay longer on your website, Google has crawled and indexed your site more time on SERP. 

Conclusion

SEO is a time-consuming method but its results are worthy for your website. Once you finalize your SEO strategies, implement these above techniques to improve upon. 

Instagram is the fastest growing social media platform with 1 billion monthly users. It is the top second social media platform in the United States. Choosing Instagram for business is the right idea to promote your brand or services with a potential audience. Turn your business to a higher level just by building your Instagram engagement. According to research, Instagram engagement is calculated by likes, comments, shares, and saves of a post. Likes play a major role on Instagram in gaining popularity and improving engagement rates. 

The Instagram algorithm prioritizes posts with higher engagement and pushes those content to the explore page, which helps you to reach more audiences for your brand or business. Simply growing your followers doesn’t increase your engagement rate. You need to focus on people who are related to your brand and connect with them to increase your brand presence.  Let’s get started with the tested steps that can increase Instagram engagement for your brand or business.  

#1. Post Valuable Content

Comments, save, and shares are also essential metrics to boost engagement on Instagram. Often posting unique content on Instagram can help you to gain higher engagement. Show users what they can take from your brand or business that they can’t get elsewhere on Instagram. 

Post engaging content with informative infographics that can help users to understand your brands. Make a visual chart of brand usage or show success metrics using graphs and charts. Also, use the Instagram caption to provide more information about your brand and highlight specific facts with bold graphics. 

#2. Ensure Quality Content

Instagram is a visual social media platform, so looks matter on Instagram. Share high-quality video content to get more likes and views for your post. People judge your brand or content on a single post before getting to know your business or services.

Instagram users always expect quality videos from their favorite brands. If you are a startup or small business, you still need to put your effort into sharing quality and valuable posts. 

Attractive posts on Instagram can help you get more likes, shares, and comments. Sharing great photos are essential ways to increase your engagement rate on Instagram. 

#3. Create Engaging Stories

Instagram stories have gained more popularity among both creators and brands. Stories can work in numerous ways to increase your engagement. 

• To keep your followers engaged with the content in your feed.
• Add a hashtag to your stories to discover new followers and increase engagement. 
• Add a link to your IGTV channel 
• Repurpose TikTok content into reels and post it on stories

Focus on creating engaging content so that you could notice your story views increase on Instagram at a faster rate catering to increase reach and engagement.  When a large number of people see your stories, you’d certainly get more profile visits,  a wide range of audiences, increased page exposure and even new followers for your profile.

 Adding gifs, stickers, and polls helps your followers to interact with your brands. Stories will disappear after 24 hours, so posting frequent stories is a good tactic for increasing the engagement rate on Instagram. 

#4. Share Behind The Scenes (BTS)

Social media is the best place where you can connect with your audience in real time. Posting behind the scene videos not only increases video likes but also helps to build your brand visibility and discoverability. 

Give your audience a look behind your business and show how your products are manufactured. This type of video content draws more user attention and makes them like your video post. 

You can share a teaser of your new product launch and attract a new audience to your business. Post your videos on Instagram features like Instagram stories, Reels, IG lives, and feeds to promote your business reach and awareness. 

#5. Partner With Instagram Influencers

Collaborating with influencers is one of the top marketing tactics to reach your business goals. More than 50% of social media users purchase products with recommendations from their favorite influencers. 

Influencer marketing helps your business to reach a wider audience and bring many new followers to your Instagram profile. So partnering with influences is the best way to increase your post’s engagement rate. 

Wrapping Up

In a survey, 59% of influencers said Instagram is the perfect platform for engaging content. So if you want to promote your page or business you need to share more authentic content to reach your target audience. Always monitor your post engagement using analytics tools to succeed on the platform. I hope the above valuable tips will help you to receive more likes and views to increase your engagement rate on Instagram.