Instagram’s massive monthly user base of over 1.3 billion people means that it serves as the cornerstone of many companies’ social media strategies. This system has a proven track record of expanding business objectives including revenue, traffic, and customer involvement.
However, as Instagram’s popularity continues to rise, more and more startups and small companies are joining the platform and taking advantage of its most recent updates in order to get more followers and increase their brand’s exposure.
There’s an Instagram feature that’ll assist you achieve your goals, whether they be to increase your follower count, advertise your business, or drive sales for your online store. This article will discuss the most cutting-edge 2023 Instagram tools for expanding your company’s reach.
Recent Instagram Statistics
- Instagram now receives five percent of all website traffic.
- One-seventieth of the United States’ population uses Instagram.
- Instagram users who are actively looking for new products or services report an 83% success rate.
- Instagram Stories is used by 500 million people every day.
- Instagram reels tend to get a lot of likes and comments.
- Users spend 29 minutes every day on Instagram, far less than the time they spend on Facebook.
- At least 200 million people every day check out a business’s Instagram page.
Why should local company owners care about building a fan base?
Instagram followers are valuable to businesses because they boost exposure, traffic, and interaction with their brands. More Instagram followers may increase a company’s social proof, which in turn attracts more consumers.
In addition, by interacting with their audience, businesses may win over new clients and retain existing ones, ultimately leading to higher revenue.
Best Instagram Functions for Popularity
In 2023, some of the most useful tools for expanding your Instagram audience are as follows:
Let’s say you’re interested in using Instagram as a promotional tool for your business. To gain access to more advanced tools like Instagram Insights and Instagram Ads as well as the option to add a contact button, you need switch to a business account.
These options can help you reach your intended demographic and pique their interest. However, giving free samples of a new product or service is a great approach to get people interested in your company. Make your product the prize in a contest and watch as people rush to try it and fall in love. Make the offer fun and interesting to increase the number of people who enter and, in turn, who will follow your social media and buy your products.
Instagram Stories is a popular function that allows users to post short-lived photographs and videos to their profiles. You may also utilise this function to alert your readers to future content or the launch of a new product.
With this function, company owners may promote their wares, engage with their audience, and provide exclusive material. Using Instagram’s polls, quizzes, and interactive filters, you can make your stories more interesting to your followers. This has the potential to increase user participation and bring in new followers.
Hashtags are a great way for businesses to expand their Instagram following and gain more exposure. To increase the visibility of their posts, business owners might employ trending hashtags.
In order to locate popular hashtags that are also appropriate for your business or content, you will need to do some digging. Brand-specific hashtags are another way to spread the word about your business.
Here are a few illuminating details:
- To avoid making your material appear like spam, use hashtags sparingly.
- Each post should include no more than seven to nine hashtags.
- Use many hashtags instead of the same one again and over. Create hashtag groupings that you’ll use frequently to save time.
If you just make one adjustment to your social media plan, make it to publish more and more reels on Instagram.
With Instagram Reels, businesses have a powerful tool for making entertaining short films. With this function, entrepreneurs may publish educational materials, entertaining guides, and more.
Instagram’s algorithm gives a lot of love to highlight reels. Reels are a must-have if you want to attract more Instagram followers. Meta estimates that more than 20% of all Instagram content is reels.
Instagram now has a tool called Instagram Live that lets businesses broadcast live video to their followers. To get closer to their customers, business owners may utilise this function to hold Q&A sessions, product launches, and other events. It also encourages consumers to spread the word about a company’s products and services, which boosts brand awareness and loyalty.
With the aid of Instagram’s Shopping function, businesses can sell their wares straight to consumers on the platform. If they have a website, they can add a link to it in their bio, or they can set up a virtual shop, making it simpler for their followers to shop. This is a great tool for companies to increase their revenue.
Ads on social media
Advertisements on social media platforms like Instagram allow businesses to reach a wider audience. It’s a simple and efficient method for gaining more Instagram followers. But before you start spreading your message, make sure you’re reaching the correct people by employing split testing and audience targeting.
To sum up
These are some of the most useful tools that companies and businesses may utilise to increase their Instagram following. Using these tools, entrepreneurs may expand their consumer base, which in turn boosts brand loyalty and revenue.
Do you need expert Instagram management? Help is at hand from social media gurus at Social Sensei. Hire somebody that can optimise your Instagram account for maximum exposure.