A brand’s social media marketing efforts can benefit greatly from the addition of the trusted “blue check” or verified symbol. The instant credibility that comes from having your social media account verified is invaluable. You can rest assured that any lingering doubts about whether or not your account is a fake have been put to rest by the verification process. As a result, your brand’s account will be seen as more credible and trustworthy, which in turn may open doors to other opportunities. Verification procedures vary depending on the system being used. How to get verified on Facebook, Twitter, LinkedIn, Instagram are all covered in detail here.
TikTok and Reddit are two of the most used social media platforms, but they currently lack verification procedures like those used by other networks.
There will be a blue check mark next to your Facebook name if you have been verified.
People will know you’re legit once they spot the logo. That’s how you tell your account apart from the legion of imposter accounts that look just like you. You can confirm your identity on Facebook by doing the following:
Here you will find a form to submit for verification purposes. Choose the account and the verification method (page or profile).
Account types vary by business type, so select the one that best describes your organisation.
Share the documents that attest to your identity. A government-issued photo ID with your name and birth date must be uploaded if your account is associated with a real person. Your business account requires an official form of identification showing that you are the business’s owner. A tax form or a utility bill in the name of your business are two examples of verifiable documents that can be included.
Give an example of why you feel the need to seek confirmation. You should explain in detail how verification will help your company. You can also provide links to your other social media accounts as additional evidence.
Fill out and send in the form.
Facebook’s account verification process typically takes around two weeks.
Users of LinkedIn’s Lookup feature can verify its legitimacy by clicking on the product’s blue “verified” button. A person’s employment status at the company they’ve listed in their profile has been verified, as indicated by the presence of the check mark.
This badge can be obtained by requesting confirmation while using the LinkedIn Lookup app. A four-digit code will be sent to your professional inbox shortly after. Finally, you can use LinkedIn Lookup to verify your account by entering the code provided.
When it comes to verification, Instagram is among the strictest platforms. Instagram is being extremely careful because it wants its users to only be able to follow genuine accounts.
Requesting confirmation can be done in the following ways:
To access your profile settings, visit your profile and click the three horizontal lines icon in the top right corner. To start the verification process, go to Settings > Account > Request Verification.
To begin, please provide your full legal name and the sector/category in which you work. Then, you’ll need to provide additional documentation to prove your identity, such as a government-issued ID if you’re an individual, or a utility bill, articles of incorporation, or tax returns if you’re a business.
As soon as you’re done, hit the Send button. Within a week, Instagram will review your application and let you know the outcome in the notifications section.
Should We Still Bother With Verification?
Becoming a verified account is a great step towards establishing your brand’s legitimacy and expanding your audience. However, many social networks are reconsidering their verification policies, so it’s important to look elsewhere to gain the trust of your audience. The good news is that verification isn’t everything; poor product or support quality (49%), poor customer service (49%), irrelevant content (45%), and too many ads (45%) are the top four reasons users will unfollow a brand, not the account’s veracity.
Different Strategies for Gaining Supporters’ Confidence
Content Created By The Users
Using user-generated content (UGC) on your social media profiles is a surefire way to show genuineness in your posts. After all, research shows that the majority of consumers (74%) use social media to research products before making a purchase, and that the majority of consumers (84%) place more trust in the opinions of their peers than they do in commercials.
Alliances with Notable Figures in the Influencer and Brand Worlds
By forming alliances with the accounts social media users already respect and turn to for advice on what to buy, you can also grow your user base and engage more people. An Instagram shoutout from a relevant brand or a post from a major influencer in your field can both increase the likelihood that people will follow your account.
Internet-Based Contests
If done right, social media contests can encourage users to follow your profile or interact with your brand. You can encourage customers to post their own UGC about your product on social media by providing incentives like discounts, free samples, or recognition on your brand’s profile.
Conducting a contest on a social media platform is a great way to engage with your audience and attract new followers. In addition, consumers appreciate brands that acknowledge and reward their loyalty. Using social media contests is one way to get people to feel warm and fuzzy inside. To find out more, have a look at our comprehensive guide to running a social media contest.
Building a dedicated fan base requires more than just a blue checkmark, but if you put these methods into practise, you just might get that prized social media verification.