How To Leverage Instagram For Your B2B Marketing?

You, your friends, neighbours, and coworkers are probably all using Instagram, so the fact that over a billion people use it every month is not shocking.

Instagram users spend around thirty minutes each day on the app, with the vast majority (80%) of the time spent researching a purchase.

The answer is yes. We wouldn’t want you to lose out on what 71% of companies are already taking advantage of.

What is Instagram?

Instagram is a mobile photo-sharing app developed specifically for social networking. Kevin Systrom and Mike Krieger co-founded it in 2010, and Facebook bought it up a few years later.

It provides tools for modifying, categorising, and geotagging media that has been uploaded. Stories (short, ephemeral contents) and IGTV videos are the newest types of content presentation.

Marketing to other businesses with Instagram

Due to the platform’s emphasis on user-generated content, there is no one-size-fits-all approach to marketing on Instagram. However, if you’ve settled on Instagram as a marketing platform, there are some standard procedures you should follow.

Open a company account

After then, everything depends on the calibre of your posts. If you want to be successful, you need to be yourself. Promote your company’s thought leadership, highlight its culture, team up with other accounts, and have a good time doing it.

Take your fans into your arms

Sharing user-created material on Instagram is a tried-and-true marketing tactic, and it’s one that huge firms like Etsy and Mailchimp do frequently. It would be a sin to waste the work of your fans who make great material featuring your brand. You may leverage the power of User Generated Content to boost your brand by properly managing and curating this material.

Make full use of all available means

You need to use every resource you have, including Instagram, if you want to be successful in sales. There are a few other ways to let your imagination go wild beyond the standard articles and stories you’ll fill with high-quality photographs and information:

Instagram Insights provides analytics on your profile and posts so you can fine-tune your approach.
Tutorials, workplace tours, and vlogs are just a few examples of the kind of long-form videos that have found a home on IGTV. Make yourself discoverable in local searches by utilising hashtags, and boost your visibility in a specific region by utilising location tags.

Strategy Pointers for Instagram Business to Business

Maintain regular movement

We have already discussed how important it is for material to be consistent. Whether it’s a cold email campaign or a weekly strategy for publishing on social media, every aspect of your lead generation should be organised with a timetable.

There is no perfect time to post on Instagram, but you can use Instagram Insights to find out when your specific audience is most active. You can determine the best time of day with some A/B testing.

Share the making-of footage

Showing your followers that you have more than simply employees by sharing corporate events, a new office, or a picture competition for teams.

Include data

Readers have long been fascinated by numerical data. You probably didn’t recall what I said in the introduction, but I bet you did remember that there are more than a billion people using Instagram.

Advertise your available tools

Our teams provide a wide variety of materials, including in-depth guides, whitepapers, case studies, tutorials, and more, for both new and existing clients. CIENCE is pleased to announce this on Instagram. Not only will your followers get new information, but they will also recognise your attention to and mastery of detail.

Enjoy yourself

Each and every sales process requires careful strategy and preparation. Instagram, on the other hand, allows you little more leeway in terms of originality and experimentation on the part of your social media managers. If it’s entertaining for them, it could be entertaining for your readers, too.

Is Instagram a Helpful B2B Tool?

Yes! It’s a fun way to display visual content and reveal a new facet of your company. It’s true that most consumers want only the finest when making a purchase. However, in addition to the service itself, they are looking to invest in a philosophy and ethos that speaks to who they are as people.

Use Instagram to highlight what sets you apart from the competition in order to gain new clients and expand your brand’s reach.