While promotional emails are crucial, they shouldn’t be your sole strategy for expanding your online shop’s customer base.
Instead of bombarding your clients with more offers, think about how you can use authenticity to win more business.
That’s why a lot of firms are banking on influencer marketing to generate interest in their wares.
Social influencers are the new frontier in product promotion, and for good reason: 94% of firms say influencer marketing is very successful.
This article will explain in detail how to launch your own influencer marketing campaign.
Reasons Why Influencer Marketing Is Crucial for Online Stores
Let’s quickly define what influencer marketing is and why it’s important before getting into the nitty-gritty.
To put it plainly, influencer marketing is the practise of contacting influential people on social media in order to promote your items to their followers. It’s like a refined, understated version of traditional product placement.
How to Run a Successful E-Commerce Influencer Campaign
Influencer marketing might appear to be a lot of effort at first, so some firms choose to hire agencies to do it for them.
It’s fantastic news, that’s for sure.
1. Identify Who You Want to Influence You
Perhaps you can imagine what that person could look like, even if you can’t think of a specific individual.
The demographics of your consumer personas and target audience will likely reflect those of your influencer persona as well.
2. Determine which influencer marketing tool will be your top priority.
Instagram has become almost synonymous with influencer marketing, with 93% of influencers citing it as their preferred medium for product promotion.
Third, Identifying Future Swayers
There are two basic techniques to locate influencers “in the wild.”
The first is to use social media platforms like Instagram and Twitter and their respective search features to look for relevant keywords. Tags are more useful if they are as specific as possible.
To verify that a user has genuinely reached “influencer” status, technologies like Keyhole give data on the user’s follower engagement, impressions, and visibility.
Identifying the Best Possible Influencer
Think at it like this: you want the most potential return on investment from your campaign. As such, you should attempt to seek influencers that tick the following boxes.
They only share information that is useful to their audience. You’ll gain greater traction from someone who not only writes frequently but also embodies the tone and beliefs of your company. Most influencers will “play it safe” and only share posts in which they are seen promoting companies, rather than posts that might alienate their audience (think: anything controversial).
Their fan base is representative of your ideal customer. In a similar vein, the demographics of your target influencers’ audiences and your own should overlap. Invest some time in vetting their followers and asking yourself if they align with your ideal client profile.
They have a lot of people engaging with their content. Now we’re talking. Gaining a large number of followers might be deceptive. There is no “magic number” for the amount of likes or comments an influencer’s posts should acquire, but you should be suspicious of someone who has tens of thousands of followers but just a handful of interaction with each post.
Take into account micro-influencers
In fact, there are some distinct advantages to micro-influencer marketing, since these influencers typically have more active and engaged followers than their larger counterparts. Micro-influencers may be more appropriate for your business if you’re marketing a specialised product.
Reaching Out to Influencers: Step 6
When reaching out to someone, it’s always best to make the conversation about them instead of you. Instead of trying to sell them on your company, focus on how a joint campaign will help both of your businesses.
Perhaps you have anything that would interest their target market. Maybe they’re already familiar with the brand because they did some work for them in the past.
Choosing a Better Position
Once you’ve decided on the individuals to include in your influencer campaign, you’ll need to decide how to promote their involvement.
How to Get the Most Out of Your Influencer Marketing Effort
Reaching out for a post and walking away isn’t all there is to influencer marketing.
To get the most out of your advertising budget, consider the following methods to raise product awareness.
Optimise your influencer’s social media postings together. Depending on their postings, optimisation might entail doing things like publishing at specific times or adding relevant hashtags to your own. Your influencer’s advice should be considered creatively, but performance should not suffer. There’s a good reason why influencers use so many hashtags in their postings.
Spread the word about your influencer campaign everywhere you can. Promote your influencer marketing effort at every stage of the sales process, including on other social media sites and in email newsletters. You should promote your influencer’s products just as much as you expect them to promote yours.
Include your key opinion leader in a promotional piece. Don’t forget that you may reuse influencer material in future marketing initiatives. Given that advertising presented as user-generated content improve click-throughs and conversions, an influencer photo with your items has a lot of potential (think: Facebook ads or social proof on your store’s site).
Influencer Marketing Infographic
These days, social media influencers are among the most influential people in society. They may do wonders for your reputation, or they can wreak havoc on it. It may come as a surprise to learn that the public places as much faith in influential figures as they do in their closest friends. Check out this fantastic infographic from Contently to learn more about the efficacy of influencer marketing. And how to use them to expand your company’s reach.