Instagram Marketing Strategies For Brand Growth

Instagram has quickly become one of the most popular social networking sites. As a Facebook-owned platform with over 1 billion monthly active users, it’s no wonder that companies are curious about Instagram advertising.

What began as a simple photo-sharing software is now a powerful promotional resource that may boost your online sales and income.

This post will focus on providing you with some solid Instagram marketing advice that you can use to promote your business on Instagram.

How Can It Help Your Business?

This HootSuite page claims that 75.3% of businesses are active on Instagram, making it the second most popular business-related social media platform.

Check out these Instagram Growth Hacks or these free Instagram Photoshop actions if you’re interested in getting started with Instagram but haven’t done so yet.

Instagram has over 1 billion active users on a monthly basis, and over 500 million active users on a daily basis.
Each day, approximately 4.2 billion photographs and videos are liked after being submitted.
About 37% of all US adults are Instagram users, while the vast majority (89%) are located in countries outside than the US.
Instagram has found massive success among teenagers, with 73% of them saying it’s the greatest way for companies to contact them.
Instagram takes up roughly 28 minutes of the typical user’s day. 

Instagram Marketing: Success Make a Remarkable Account Profile

Users who are unfamiliar with your company or your line of work will form opinions about you based on your profile, so give it your full attention.

Your bio should be your top priority. It needs to be succinct but informative. Be cautious, since you only have 150 characters to work with in your bio with this firm.

Try to be as succinct as possible in describing your role. Also, think about including a store tab on your profile for easy access to purchases.

Hashtags in your bio are another great way to get yourself out there. You may also use this to draw attention to hashtags associated with your brand.

Monitor Your Progress

By “numbers,” we mean things like how many people you reach and how actively they participate in your content.

For certain users, Instagram has discontinued the ability to see how many likes a post has received. Although some may view this contentious choice to be in poor taste, there are many who favour it since they believe it relieves strain. Brands or page administrators still have access to a wealth of analytical data that fans might not.

Co-operate with a Power Player

Let’s focus on how influencer marketing functions before we discuss its significance.

The ability to sway the opinions of others is what earns a social media user the title of “influencer.” 

Influencers, in the simplest terms, are role models or brand ambassadors who increase exposure for businesses. Their fees are determined by criteria like their popularity and the amount of people they are able to help.

From established companies like Audi to up-and-coming businesses, almost every type of company uses influencers. While influencers may be found on many other platforms, Instagram is often cited as the origin of the whole profession. 

Improve Your Hashtag Strategy

Using hashtags is the quickest strategy to increase your Instagram following. Seventy percent of all hashtags on the service are associated with brands.

Hashtags are a useful tool for finding specific content on Instagram. There is an approximate 12.6 percentage increase in engagement for posts that include at least one hashtag compared to those that do not.

A maximum of 30 hashtags per post is allowed. There is no unanimity on the optimal number of hashtags for a post’s success, although statistics shows that 11 is the sweet spot. It’s advisable to experiment with different numbers until you find one that works.
Post Captions That Sell #5 People appreciate reading captions because they may be both entertaining and instructive.

You should limit your captions to no more than 2,000 characters. Long captions aren’t necessary in every situation, though. Brief summaries can also do the trick. The trick is to write captions that are not only informative, but also enjoyable to read.

Depending on the nature of your article, many options exist for the call-to-action:

  • A video teaser should include information regarding the full release, such as the release date.
  • You may include a detailed explanation of each step in the instruction in the caption.
  • Captions are a great place to summarise an interview or draw attention to a particular point that was made in the clip.

Give stuff out and have contests

Offering a contest, or a gift to your followers in return for promoting your products or services, is a simple method to advertise on Instagram.

The approach is straightforward: just have your current followers do something that will get you more of their own followers. Instruct them to

Add at least three friends as tags on your status update.
Create a brand-specific hashtag and have them use it in a social media post
Tag your firm in an image by clicking on it next to its logo.

Make Friends with People

A link can’t be broken by much.

Brands may find this path to be challenging because to the numerous legal and other considerations that must be taken into account. Without doing your homework, you can’t possibly associate with another company. However, influential users and regular users may easily network with one another and build an audience.

Most influential people are happy to work with others to produce engaging material.