You have produced excellent video content for your company, but how can you increase its exposure on Instagram and attract more viewers? Using Instagram highlights is one method. After the rollout of the reels feature, Instagram became a gold mine for numerous companies and enterprises.
Many company owners have reported a dramatic increase in traffic after implementing the function. Are you prepared to take advantage of Instagram highlights, analytics, and the renowned algorithm?
In this essential resource for the video industry in 2023, we cover all you need to know to expand your business. Okay, let’s jump right in!
How can you go to your Instagram analytics and what are Instagram Reels?
Instagram Reels, in its most basic definition, are mobile video portraits that can be shared using the Instagram app. Instagram, like Tiktok, allows users to make reels that range in length from 15 to 60 seconds. You may then distribute these films via Instagram stories, your profile’s Reel section, and the explore page.
It’s clear that Instagram reels have become a staple of the platform.
For starters, they have enough appeal to keep you engaged for a considerable amount of time. In addition, they provide a superb chance for companies to reach a wide demographic while simultaneously advertising their wares. Free Instagram Reel templates are the key to engaging and expanding your following, and this is where solutions like Simplified come in.
Now, to come back to your original question, how do you see the data from your Instagram highlight reel? Not knowing how many people are watching your reels before uploading them is not ideal.
Instagram Reels Analytical Features Can Be Accessed In This Way:
- Click the “Insights” tab beneath your profile description. However, please be aware that this function is restricted to business accounts only. But hey, it isn’t a problem either. Even with a fresh new account, upgrading to a Business or Creator account is a breeze under Instagram’s settings.
- You can see the ‘Accounts Reached’ analytics by tapping the overview section in the Insights page.
- As a user-friendly step towards better understanding the value of reels, Instagram has included reel metrics into the Reach breakdown.
- Now, you can check the metrics for individual Instagram reels by scrolling down to Reels on the Insights overview panel. Then, click the right arrow next to the quantity of reels to see a summary of each reel’s statistics.
Which Clips Will You See, According to the Algorithm?
Instagram’s analytics and algorithm for “reels” collaborate to determine the content of the videos that appear in your feed. Whether you follow the author or not, the algorithm will try to provide you with stuff it thinks you’ll love.
As a result, it chooses clips from both the accounts you follow and the ones you don’t. Instagram’s recommendation system selects the videos you see depending on:
One, your previous interactions with Instagram’s reels (likes, comments, and interactions). By doing so, you’re assisting the system in determining what kinds of information will most likely appeal to you. The algorithm also keeps tabs on whether or not you’ve engaged in any conversation with the videos’ directors.
Reel creators may increase the visibility of their videos by engaging with their audience through commenting, tagging, and following.
Your previous interactions with the reel’s creator: Reels from users you aren’t following may appear in your feed on occasion. This is due to the fact that you have met or communicated with them before. Instagram’s analytics and algorithm for reels will determine the content’s relevance to a user based on how often they engage with it.
Contents of the reel and related details
When deciding what to display you, Instagram takes into account a number of factors, including the video’s popularity, audio track, and even the number of pixels and frames. Because of this, it’s crucial that you film high-quality videos if you want your Instagram reel to be taken seriously.
Simplified allows you to capitalise on viral trends and engage with your audience in real time with pre-made, clickable video templates.
Background on the reel’s director
Reels are more likely to appear in your feed if the creator has a sizable audience and generates a lot of comments, likes, and shares. Instagram, though, still appreciates reels from lesser-known makers.
Instagram Fails You Shouldn’t Relive in a Gif
This is when it starts to get complicated. If you want Instagram to accept your content, you need to avoid certain topics in your reels. Keep your distance from the following social media:
- Low-quality video clips: Make high-quality reel recordings whenever feasible, and stay away from editing software that adds watermarks. Watermarked or otherwise low-quality reels will also fall in the rankings.
- Reels featuring overtly political material will be downvoted by the recommendation engine.
- The algorithm does not propose reels made or shared by political personalities or their followers, or reels made on their behalf.
The Instagram Engagement Metrics You Should Be Monitoring
Checking and gauging the reels’ insights on a regular basis is very recommended. Using these tools, you may determine if your material is interesting to and reaching your target audience. Here are some other indicators of engagement to monitor:
- Reel popularity may be measured using these measures, which reveal important information about how popular a given clip actually is.
- You can see how many people have loved your reel by looking at the “Likes” section.
- The number of times a user has saved your reel is displayed here.
- The amount of times your clip has been shared on the story or emailed to another Instagram user is factored in.