There are over 500 million Instagram accounts, and marketers are responsible for one-third of the platform’s most popular Stories. (Instagram). It’s obvious that this addition has been well received by Instagram’s user base, and brands can use it to increase brand visibility and customer interaction.
The issue that arises from all of this is how marketers can make the most of Stories to increase their conversion rates. The first step is learning how to use Instagram’s Swipe Up function to add clickable links to Stories, which can then be used to advertise a website. Let’s go into it right now.
Who has access to Instagram’s Swipe Up feature?
Swipe Up is Instagram’s way of connecting brands with their audiences, therefore Instagram only makes it available to businesses and verified accounts with at least 10,000 followers.
If this describes you, read on to find out how to incorporate a link into your Instagram story. Click here to learn about your other choices if you don’t satisfy the requirements.
Can you explain Instagram’s Swipe Up function?
Brands now have a low-friction way to drive traffic from the Instagram platform, and users now have a more seamless way to interact with brands directly from those brands’ Stories.
Instagram Linking 101: What to Do If You Don’t Have 10,000 Followers
It may take some ingenuity to advertise things outside of the platform. Your choices are as follows:
Bringing people to an Instagram TV clip.
Instagram TV (IGTV) is a smartphone app that lets you make films that may be anywhere from 1 minute to 60 minutes in duration. (via web). Links in the video description are not possible on standard Instagram posts or Stories, but they are on IGTV.
While more people will see your Story than your IGTV video, you can still advertise your video by including a link to it in your Story. This will increase the likelihood that readers will engage with your Story.
Getting people to click on the bio link.
Instagram profiles can also have a clickable link. Listing your website’s homepage there is usually a good use of this space. However, if you want to lead people to a certain website, you may include the promotional link and instruct them to click the “link in bio” in your Instagram Story.
The primary drawback is that you may only advertise one link at a time in your bio, so you’ll need to make sure it fits in with the kind of material you’re making.
Both of these approaches require more work from the user in order to get to the links, which might lead to fewer conversions. However, if you reach 10,000 followers, they’re both great strategies to start making money from Instagram.
Motivating People to Visit Your Instagram
Your target audience is probably active on Instagram because it’s a popular social media network. It makes perfect sense to employ these and other Instagram practises to increase brand recognition and sales.