How To Use Instagram Video For Brand Growth?

In case you haven’t heard, there have been some shifts in the Instagram video landscape. Previously, a user’s profile included several tabs for various sections, such as the feed, Reels, and IGTV. However, in late July of 2022, Instagram made the predictable announcement that all videos will be Reels.

Currently, the inquiry is… As a company, what does this development mean for you? How can you improve your Instagram video skills so that you can attract more viewers in the future? If you want to improve the quality of your Instagram videos, the advice in this post will assist.

Branding Your Business Through Instagram Video

Here’s what you need to know if you want to make videos a regular part of your Instagram content strategy:

Make a plan for which topics will work best for you and your target audience

Creating brand-appropriate material is the first step in becoming an Instagram video pro. There are two things to think about. The first is to consider your specific field of knowledge. Where do your expertise lie? What can you share with your neighbourhood that will keep the conversation going for hours?

Then, you should analyse the needs and desires of your target market to determine how best to serve them. The goal is to strike a balance between what people need and what you can provide. This will help your content stand out and reach its intended audience.

Figure Out How Long Your Videos Should Be

You should decide how long you want your videos to be before you start shooting. You may be wondering what the long-term effects of the requirement that all movies submitted to the site be Reels will be. Since its first release, Reels has permitted users to record for only 60 seconds, but now users may record for 90 seconds if they are filming directly from the app. If you want to write succinct, engaging pieces, this is the way to go.

However, you may want to post a lengthier piece of content. And that’s okay with me, too! You may still upload and share lengthier movies, but they will be stored in the Reels section of your profile.
Stay inside the 90-second time limit for Reels if you want to share a fun, humorous video or some fast practical suggestions. convey your movies longer if you need extra time to convey your points, such as when you’re distributing informational or instructional material. The duration of your video should never exceed what is absolutely necessary to convey your message.

Make do with what you’ve got

When it comes to video production, there is frequently an expectation that only cutting-edge tools can produce satisfactory results. Even if you don’t have state-of-the-art video equipment, you may still achieve excellent results. For recording Instagram videos, you may rely on your smartphone’s built-in camera and microphone. All you need is a tripod and some excellent natural light.

But if you’re serious about video and want to improve, there’s no reason not to get a camera, microphone, and lights. You shouldn’t feel obligated to do it right away, though.

Easy Concepts for Instagram Videos You can Make Today

You may be at a loss for what to record if you lack prior video experience. Perhaps you’re even debating whether or not being on camera is necessary. Unfortunately, the answer to that query is negative. Plenty of videos may be made without using your voice or showing your face. You can always jazz up your videos with some background music and subtitles.

Here are a few suggestions to get you thinking about your next Instagram video, though.

  • Get them more invested in your business by introducing yourself and your staff.
  • Give your audience a glimpse into your life by posting short vlogs about your day.
  • Short movies set to popular music can be used to disseminate useful advice quickly.
  • Build on those suggestions with a more in-depth video that serves as a short tutorial to show your audience how to perform something they have expressed an interest in learning.
  • Share sneak peeks of your other work and services, such as a blog, YouTube channel, podcast, etc.