ON-Page SEO: A Definitive Guide To Boost Your Search Rankings

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On-page SEO is completely about your website, to optimize each page/topic on your site. You need to focus on the target keywords, phrases, and audience for your content. Optimizing the front-end and back-end of your website to rank in search engines and drive new traffic to your website. On-site SEO components include site structure elements, content elements, and HTML elements. On-page SEO elements include:

  • High-quality content
  • Meta descriptions
  • Page titles
  • Image alt-text
  • Include external links
  • Page URLs
  • Internal linking

1. High-Quality Content

The web page content is the heart of on-page search engine optimization. It tells both search engines and users about your website and business. The first and foremost step for creating high-quality content is choosing relevant topics and keywords for your business. You could use two methods for keyword research, searching on Google or using tools. Type your keywords terms on Google and see the popular keyword on your niche. You could also use free or paid tools like Ahrefs, Ubersuggest, and Answerthepublic for keyword research. The best tips for writing your high-quality content:

  • Use short and long-tail keywords naturally
  • Create engaging and relevant visual content
  • Develop sharable content and links
  • Actively solve your customer’s problem
  • Increase your conversion rate with CTAs to offers

2. Meta Description

A meta description is the shortest description of your page that appears under the title on the search engine result page. Although, it is not an important ranking factor for search engines. The meta description can influence your page, whether your page is not clicked on a search engine. It can be useful and encourage clicks when sharing on social media. Needs for write a good meta-description:

  • Keep it under 160 characters
  • Use complete sentence
  • Include your keyword phrase
  • Avoid alphanumeric characters like +,-, or &

3. Page Titles

Website page titles are one of the most important SEO elements for improving your search rankings. Visitors would understand your web page content from the title itself. To ensure your site ranking for the proper objectives, make sure to include the target keyword for all pages in the title. Insert your keyword as naturally as the title. Tips to people the best page title:

  • Keep it under 70 characters 
  • Avoid keyword stuffing 
  • Use only caps for the first letter
  • Create a title relevant to your page
  • Include your brand name in the title

4. Image Alt-text

Adding alt-text on images comes under Image search engine optimization. Google can easily understand what your image is about using alt-text. It is essential for your ranking because Google now delivers results almost as image-based rather than text-based results. Most people start their research by searching images on Google. If you add more related images to your site, you get more chances to climb up the top results. To rank your images on Google, you have to add alt-text to your images. Follows these rules when adding image alt-text:

  • Keep it below 125 characters
  • Make descriptive and specific text for all images
  • Use keywords in very few places
  • Make relevant text to the page content

5. Include External Links

External is more important for improving domain authority and search visibility of your website. When you get more backlinks to your website, Google will rank your topic on top of SERPs. To increase the credibility of your site, you can try to buy PBN backlinks from trustworthy websites. You could also do guest blogging to generate more backlinks from high-authority sites. Guest blogging is the best method for link-building to increase your website authority faster.

6. Page URLs

Make your page URLs simple to understand for both search engines and the audience of your website. Page URLs structure is more significant for maintaining consistent site hierarchy as blog posts, sub-pages, and other internal pages of your site. Few tips to create SEO-friendly URLs:

  • Remove the unnecessary words in the URL
  • Use HTTPS to get posting ranking on Google
  • Use only one or two keywords

7. Internal Linking

Internal linking is the process of hyperlinking to other pages on your website. It is important for on-page SEO because it keeps the audience longer on your website. If your engagement rate increases, Google considers your content valuable and helpful to the audience. Visitors stay longer on your website, Google has crawled and indexed your site more time on SERP. 


SEO is a time-consuming method but its results are worthy for your website. Once you finalize your SEO strategies, implement these above techniques to improve upon.