People in the modern day have essentially become digital nomads, devoting a great deal of their time and energy to online activities rather than traditional ones. People’s regular routines have been altered because of social networking platforms. Some people’s dependence on social media is so severe that they use it even before getting out of bed in the morning.
Originally designed as a way to keep in touch with loved ones, social networking sites have now expanded their fans. What began as a means of keeping in contact with loved ones has evolved into a channel for brands and enterprises to reach their intended demographic through well managed social media campaigns.
Social media platforms had a banner year in 2020 since so many people were stuck at home because of the epidemic and so many more people were using their gadgets to communicate and remain in touch with their communities. However, many marketers continue to operate under the false assumption that all social media tactics are created equal.
There always appears to be a lot of excitement about the forthcoming year’s fashion trends. By capitalising on developments in advertising and public relations, businesses may forge closer ties with their target audience. By anticipating what consumers will want, businesses may better prepare to meet consumer demands.
In the future, customization will play a vital role in driving user participation.
It’s hardly surprising, therefore, that 2021 will provide fresh possibilities for customization. If you only count on organic traffic, you’ll miss out on some really useful data from your social media platforms. You may use this information to learn about (and better accommodate) your typical customer’s experience.
Hootsuite found that during COVID-19, 69% of companies used social media to maintain contact with their consumers. Users will, therefore, have high expectations for companies to personalise their online interactions with them in 2021.
And with initiatives like Spotify Wrapped gaining the attention of millions of internet users, personalised experiences are emerging as a potent tool for increase brand recognition. Paying close attention to individualization has grown in significance, especially when conducting business online.
Consider the widespread use of the Uber app. Today, Uber’s marketing efforts are bolstered by AI-based suggestions. As a result, it’s no surprise that taxi company owners are looking for ways to personalise their taxi app solution in order to attract more customers.
Broad Adoption of Augmented and Virtual Reality Technologies
Popular technologies like AR and VR are already available on social media through a variety of filters, but they are expected to play a significantly larger role in entertainment and e-commerce in the year 2021. Snapchat was the first to market with this innovation by releasing its own sophisticated filters and effects.
Almost immediately after Instagram implemented these capabilities, Facebook, TikTok, and Pinterest did the same, giving businesses a huge window of opportunity to take use of these novel technology.
20.8% of all social network users in the US will use AR and VR for non-entertainment purposes by 2020, according to a study by eMarketer. When used to virtual pop-up shops, virtual live events, and cause-related awareness campaigns, the aforementioned technologies offer unique and successful ways to attract customers and promote sales of clothing, footwear, and accessories.
Makeup and skincare samples are now widely available at popular cosmetics stores from companies like L’Oreal, Lakme, Maybelline, etc. Marketers might reach more people and provide more memorable brand experiences with the help of VR and AR by integrating these technologies into their social media efforts.
Increased Security Concerns
Customers are starting to pay more attention to how their personal information is utilised as businesses work to make themselves more approachable and open. In instance, roughly one-third of customers worry that social media businesses are collecting and using too much personal information.
As more and more individuals spend time online and engage with businesses and others through social media platforms, they will naturally develop a heightened sense of privacy awareness. If companies aren’t cautious with their customers’ personal information, then customers could cease interacting with them on social media.
In closing!
There are numerous other noteworthy developments in the marketing industry. Social media has greater relevance than merely being a platform for exchanging information and ideas.
If you can predict the future of social media marketing trends, you can establish and maintain a greater presence for your business tomorrow. The combination of these developments should bring to substantial gains in revenue and a rise in clientele for your company.
The world’s leading social media gurus agree with this fantastic list of trends in social media. Get on board with these exciting new directions in social media marketing right now.