As soon as the month of October arrives, everyone starts thinking (and, yes, feeling!) that Halloween is not far off. It’s a great time of year for companies to showcase their sense of humour and originality on social media. Companies invest heavily in marketing at this time in the hopes of rising to prominence.
Here Are Nine Ideas For Scary Social Media Updates
1. Give Your Pages a Kick Start
When you were a youngster, do you recall being delighted because all the stores were decorated in a scary way? The same thing happens to practically everyone (not just kids) these days when they see festive Halloween pictures on social media.
Get more attention by decorating your profiles with the traditional Halloween hues of violet, orange, and black. Add some extra spookiness by decorating with Halloween-appropriate motifs like spiderwebs, skulls, skeletons, vampires, and the like. Include some bats, scary homes, and pumpkins in your profile image, cover photo, and logo to show your company is in the Halloween mood.
2. Put some spooky flair into your writing
The importance of producing high-quality content in getting people to recognise and speak about you cannot be overstated. Also, holidays like Halloween are perfect opportunities to hook consumers on your product.
Choose a style and colour palette that reflects the values of your company. Use sweets and carnival themes to appeal to children, or go for a spine-chilling, dark, ghoulish aesthetic to make adults jump out of their seats. Put some scary stuff in your pictures, like bugs, mages, and witches, and watch the results unfold in awe-inspiring splendour. Put up content not just on Halloween itself, but in the days running up to it, to generate interest and excitement.
3. Make viral videos centred around pumpkins and watch the conversation spread like wildfire.
In the spirit of the season, everyone enjoys a good fright. That’s why major corporations are so keen on using spooky stories and films to attract customers. Here is your chance to inject some fun and originality into the well-known Halloween custom.
Choose brand-subtle videos that add intrigue to your offerings. Create suspense by playing scary music or using other creepy effects. Use the 30-second teaser format, the popularity of Instagram Stories and Snapchat, or even longer formats like web shows to get your point through. We all know how powerful Snapchat commercials can be.
4. Respect Your Clientele, No Matter What
Use the trick-or-treating season as an opportunity to provide extra discounts, freebies, and other treats to customers. Get the word out to your email list ahead of time about future sales and unique discount codes by sending them a newsletter. Advertisements for time-sensitive campaigns should be released and promoted in the days leading up to the launch in order to generate excitement for the unveiling.
5. Sell Amazing Halloween Gourds
Is there a better way to ensure that people will remember you (even after the spooky season has ended) than by giving them gifts associated with Halloween? There’s no need to limit yourself to pumpkin spice either. Produce and promote dynamic advertisements that will keep customers wondering until the final unveiling of your exclusive deal. Make sure your products are not just physically appealing, but also functional and easy to use. If you run this promotion for a limited period, you’ll increase demand and boost sales.
6. Share your Halloween spirit on social media
During Halloween, everyone lets their freak flag fly and becomes ridiculously invested in their homemade costumes and decorations. Involve your online audience in special events that will inspire them to participate and compete with one another.
There are several social media competitions that may help you communicate with your customers, such as asking them to take images of their DIY costumes like Threads, showing off their spooky-looking room decorations, or submitting submissions of their own horror stories. Give them a reason to participate by rewarding them with cool stuff like vouchers for discounts or freebies when they do so.
7. Make Homemade Halloween Material That’s Scary Good
Invention and resourcefulness seem to run rampant at this time of year. This is your time to make a good impression and get people interested in trying (and perhaps buying) your products. You should examine your goods and consider the many fascinating and entertaining ways they might be utilised for Halloween parties.
Makeup companies like L’Oréal Paris may provide customers with detailed guides on how to utilise their products to get a modern but eerie appearance. Go for cutesy-but-spooky how-to videos or recipe instructions for Hershey’s-level scary-cute Halloween goodies if you work in the food industry. Maintaining content that is both educational and entertaining is a great way to win over new readers and keep the ones you already have interested.
8. Create a Halloween Howl-iday Handbook
If the bulk of your business consists of delivering a service, you may benefit from compiling a guide that would both inform and delight your audience. Try something classic, like Country Living-style Homemade Halloween decorations or delicious Halloween-themed treats.
It goes without saying that you can never go wrong with a mind-blowing makeup tutorial list. Costumes, home design, DIY projects, and seasonal party planning are just some of the topics that may be included in such a book. It may also include information about the best local haunted house tours, Halloween parties, and best trick-or-treating neighbourhoods.
9. Be Spooky and Leave an Impression
Put a Halloween spin on your product names and writing to attract more attention. You can make your posts, captions, photographs, and videos more eerily humorous by playing around with the phrases you use. Use Halloween-related rhymes, jokes, and puns to brighten up the otherwise spooky holiday. Hashtags that promote your company and also include some sort of Halloween-related message are a must. Inviting your fans to share content using your hashtags is an excellent way to boost participation.