You probably don’t need me to tell you that social media is crucial to expanding your company’s customer base.
But if you’re here, you’re likely searching for a quick primer on social media scheduling and management apps. And that is precisely what I intend to discuss in this article.
But before I do that, I have one more piece of advice for you to consider as you look for the ultimate solution. That’s what we’ll name it, STAC!
Support:
Make sure the social networks you use are supported by the product you’re considering. Most tools will always support connections to the three most popular social networks (Twitter, Facebook, and Instagram).
Time-saving:
If you want to have time to do other things or just kick back and relax, you need to be able to plan a lot of articles in advance. Inevitably, there will be constraints on scheduling to these platforms due to the parameters of the platform API. You should look around till you locate the right one.
Analytics:
All parties involved are aware of the importance of reporting and analytics to a company’s expansion. You’ll need this info to determine if you can stick with your current audience or if you should switch gears and focus on a different demographic.
Cost:
The greatest or most for the least amount of money isn’t always the best option. Prior to purchasing a subscription, you should evaluate its features to ensure they are appropriate for your company’s needs. It’s important that the tool you’re using, as well as your company, has elements that allow you to strike a healthy balance between your professional and personal lives.
Now that we’ve gotten that out of the way, I’ll provide a list of several resources that I believe have useful characteristics that can aid you in striking that work-life balance I stated.
Come on, then!
Crowdfire
In order to save time, you might use Crowdfire, a social media management platform, to plan posts in advance. Managing and expanding your social media following organically is quite useful. Popular social media sites such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and TikTok are all supported. It’s possible to schedule up to ten posts for each of your social media accounts on their free plan.
Their cheapest monthly membership package costs $9.99. You may connect up to 5 accounts and set up to 100 posts per account with this first premium tier. The Content Curation tool also allows you to add up to five sites that provide RSS feeds.
Later
In addition to its primary function as a social media scheduling tool, Later also provides a number of other useful functions. Instagram, Facebook, Twitter, Pinterest, TikTok, and LinkedIn are all supported for scheduling. A “social set” is the term used to describe these types of sites. Later’s free plan lets you connect one social network and schedule up to ten updates per network. Prices for their subscriptions start at $15 per month. However, the maximum of 30 scheduled posts has been raised from 1 and 1 social set, respectively. In addition to the stats for Twitter and TikTok, the first tier unlocks the tool that suggests hashtags to use in your tweets.
SocialBee
Besides Facebook, Twitter, Instagram, LinkedIn, Pinterest, Google MyBusiness, and TikTok, SocialBee is another scheduler available to you. You may increase your efficiency and make the most of your social media efforts by taking use of their great feature integrations, such as Canva and Bitly. There are no completely free options, however you may try out their premium “Pro” plan risk-free for 14 days. On the other hand, their “Bootstrap” plan, which is their first upgrade, costs $19 per month. You may link up to 5 social media accounts and plan up to 1000 posts for each account with this membership.
Sendible
Scheduler Sendible is popular among large corporations rather than sole proprietors. They allow you to schedule posts to Google MyBusiness, Facebook, Instagram, LinkedIn, and Twitter. There is no completely free plan, however all options come with a 14-day trial. For as little as $29 a month, you may join up to 6 social media accounts and schedule as many posts as you like. They provide fast reports and you may use their Canva add-on.
SocialPilot
The purpose of SocialPilot, a management tool, is to raise profile and traffic for a company. A variety of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and Pinterest, are all supported for scheduling. There is no free option, but you may try any paid plan risk-free for 14 days. At the $35/month level, you may connect up to seven social media accounts. You may also use the post analytics, as well as the Zapier and Canva connectors.