There is no guarantee that your TikTok business idea will be a smashing success. Given the abundance of competing posts on social media platforms, not all of your content will rise to the top and convince your target demographic. To get your creative juices flowing, we’ve compiled a list of potential TikTok business ideas and actual implementations.
If you want your TikTok marketing campaigns to be successful, you should invest the time and effort necessary to produce high-quality content for the platform. The more original, genuine, and engaging your content is, the further your marketing dollars will go, and the more quickly you can scale your campaigns and your business as a whole.
Prominent Concepts for a Business on TikTok
TikTok Enterprise Strategies for Vacations
One: Ryanair
Ryanair is a successful company that has used humour to gain global recognition. American users are familiar with Ryanair, a European airline, because of their viral content. The aeroplane with a human face on it featured in one of their viral videos and eventually became a symbol for the company.
For example, a travel company that wants to inject some levity into its brand identity could come up with puns referencing the various places its clients serve.
New Zealand’s Tourist Industry
New Zealand’s Ministry of Foreign Affairs and Trade developed a tiny interactive experience that took people to New Zealand without them having to physically go there. The “choose your character” video used to promote the interactive experience was co-created with a local influencer. Over 400,000,000 people have viewed the tag “choose your character” on their channel.
Tags like #Welcome2022 are a great way for tourism businesses to showcase the stunning peaks their customers will be able to hike.
TikTok Enterprise Concepts for Animals and Pets #3: ChomChom
A product’s efficacy can serve as its own form of advertising at times. ChomChom was an excellent example of how well the roller can remove fur from various materials. More than 60 million people have watched videos demonstrating the #ChomChom’s usefulness.
Businesses that have developed a one-of-a-kind product can simply demonstrate how they are benefiting from it. And the fact that you can apply it in novel ways only adds to its allure.
Cat Laser YVE 4
Another self-promoting product is the YVE cat laser. A simple product that can reach over 13 million people through the #lasercat feed. Many companies have found success on TikTok by incorporating humorous videos that poke fun at the many inappropriate uses for their products.
Business Strategies for the Fashion Industry on TikTok, Number 5: GAP
The GAP has run several contests on the video-sharing platform TikTok, such as one in which users picked the colour of a new hoodie. Engaging with fans in this way can be beneficial because it gives fans a voice in corporate decision-making. This is not limited to the clothing industry, but can be extended to include other products as well.
No. 6: Ralph Lauren
Ralph Lauren was the official clothing provider for the United States Olympic team at the 2022 Winter Games, and the team was able to collaborate with the video sharing platform TikTok to promote the 2022 Olympic theme. Using a custom filter they developed, the #RLxTeamUSA account gained over 52 million views. You can achieve the same effect with just some good singing and dancing instead of using a filter.
Maintenance of Physical Condition Concepts for Profit on TikTok
7. Nike
The reason Nike is still one of the most popular sports companies in the world is because it knows its customers. Over the course of their #MagicBoots campaign, which saw TikTok founder @Ben meet with celebrity footballers while wearing his Nike boots, they attracted over 1.1 billion views.
No. 8: GymShark
When it comes to fitness content on TikTok, GymShark has been unstoppable thanks to the success of the 66-day “change your life” challenge (Learn more about it by going to trend 7 in this article, here). Taking on this challenge propelled them to fame, and videos about them can still be found online today.
Building a loyal fan base in the fitness industry requires doing more than just sharing workout videos. However, if you are selling fitness gear, you should feature a montage of the wearer working out while clad in the advertised clothing.
Auxiliary Nutrients Applebee’s Food has amassed 6.9 billion views, making it one of the most popular hashtags on TikTok. A country song called “Fancy Like,” which is one of the most-viewed videos on TikTok, was used to promote the Oreo Shake. Over 50 million people have watched a #Oreoshake video as a result of the campaign.
With TikTok’s free content library, even the smallest businesses can afford to feature popular artists in their marketing campaigns.
10-Jif Jif Collaboration with rapper Ludacris on the #JifRapChallenge, where participants eat a spoonful of peanut butter and then perform a rap with him. Inspiring some truly original music, “The Duets” helped the brand amass over 7 billion views. It’s still a great resource for finding marketing ideas on TikTok.
It’s an excellent illustration of a company taking a risk by combining two seemingly unrelated elements (food and rap music) in a single marketing campaign.
Executive Synopsis for TikTok Businesses
Even if you have the best ideas for a business on TikTok, you may find that marketing is challenging. As with anything else, success on TikTok hinges on the ability to put your knowledge and experience to good use. Nonetheless, we hope these illustrative business scenarios spark some originality in you.
Do not hesitate to contact us here at House of Marketers if we can be of assistance in any way. We will develop a successful marketing plan for your company and implement cutting-edge content strategies in collaboration with top-tier TikTok influencers.