3 Ways That Brands Can Use TikTok in Their Marketing

TikTok started a movement, and there are great opportunities for businesses in both B2B and B2C sectors to use it as a marketing tool. It was the first of its kind, and now thousands of people every day use it to watch short videos. The proliferation of short video options at major social media channels like Instagram Reels, Facebook Short Videos, YouTube Shorts, etc. provides insight into the medium’s rising stardom and potential commercial applications.

In this article, we’ll break down how TikTok operates, how the app promotes itself, and how brands can best leverage the app for their own business goals.

Explain TikTok

ByteDance owned social networking service provider with a focus on short videos. Its official name in China is Duoyin. Videos of various types—comedy, education, creativity, dance, and so on—can be made and shared by people of all walks of life. The video should be between 15 and 3 minutes in length. It first appeared in September 2016 in the Chinese market, and in 2017 it went live for both Android and iOS.

Exactly why do companies require TikTok advertising?

To better contextualise our analysis, we’ll first share some expert insights from HubSpot and Neil Patel on the importance of using TikTok for marketing campaigns.

TikTok offers fantastic marketing potential, and Neil Patel agrees. He has provided numerous suggestions for how businesses can profit from the use of the short video app. His blog claims that each month over 100 million people in the United States use the video sharing website.

TikTok marketing’s advantages for your company

According to studies, over 38% of all TikTok users are 30 and up. It means that, contrary to popular belief, companies can reach out to people of all ages.
Because there isn’t much rivalry on the platform, TikTok is a great place to advertise. The vast potential of this medium has yet to be exploited by business-to-business and business-to-consumer enterprises. What this means is that you can reach a wider audience for less money through advertising.
People from all walks of life, including famous people and public figures, use the video sharing app TikTok. It is possible for companies to segment their clientele and market to them specifically based on the goods and services they offer. TikTok influencers are also much more affordable than their counterparts on other social media platforms, meaning you can stretch your marketing dollars much further.

How can companies best leverage TikTok for digital advertising purposes?

The following are some strategies that companies can use to make the most of the TikTok platform.

Marketing with influencers

Influencer marketing can be a game-changer for your business because it is both cost-effective and highly profitable. While this type of advertising is to be preferred by all businesses, it is essential for those just getting their feet wet or those looking to grow.

Brands can leverage influential users of social media to spread the word about their products. Here, TikTok serves as the venue. Video content centred on your brand is being produced and shared by influencers with hundreds of thousands of subscribers. Their unique approach makes the material both engaging and engaging.

Marketing via TikTok influencers is a cost-effective way to reach more people with a brand’s message.

Marketing material that follows the latest trends

If you own a business or are in charge of your company’s social media marketing, you should look into current trends and the most popular videos being shared. Create something unique and relevant to today’s culture while taking advantage of TikTok’s current buzz.

Don’t waste your audience’s enthusiasm for the tunes, structure, etc. by trying to change their minds about buying into your product or service.

Commercial support

If you create an ad and run it on TikTok, you can reach a large, engaged audience. At present, the app that helps you make short videos has five different advertising options.

  • Trending Hashtags
  • In-stream Ads
  • Affects on Brands
  • Popular Ads
  • Conquest of a Brand

Advertisers’ ad choices and demographics can be tailored to each individual product. Altering target audiences, the campaign’s ultimate goal, etc., is possible.

It’s inappropriate for TikTok in-feed advertisements to go over the standard 30-second length for videos.

Ads should be between nine and fifteen seconds long for maximum impact and exposure.

Optimizing for TikTok

Make sure the content is optimised to attract your ideal customers. Include hashtags in your social media marketing posts like #socialmediamarketing, #B2Btips, #B2Ctricks, etc. Videos hosted on the platform should include hashtags with pertinent information so that viewers can easily locate the ad-specific content when they visit the landing page. TikTok marketing is only effective if the homepage is tailored to the target audience.

Case Studies of Successful Brands’ Marketing Efforts on TikTok


The NBA has enlisted Golden State Warriors star Steph Curry to front their TikTok channel. The goal was to appeal to a younger audience through humorous, approachable content, such as clips of players dancing to songs from the charts, players dancing on the court, on-the-go fan interaction, and so on.


The influencer marketing campaign that Dunkin’ Donuts ran with Charli D’Amelio on TikTok is a great example. The campaign was successful, increasing sales for Dunkin by 20% and app downloads by 57%.

Washington Post

The Washington Post published parody videos on TikTok that poked fun at recent events. They made the news entertaining for people of all ages by using various special effects and humorous hashtags.


This blog post provides brands with a rationale for, and some examples of, how they can leverage TikTok in their own marketing efforts. It operates somewhat differently from more conventional social media platforms, so you’ll need to familiarise yourself with both before you can fully benefit from them.

Having learned the platform’s ins and outs, it’s time to launch a successful marketing campaign on TikTok. Whether you’re in the business of selling to other businesses or to consumers, you can’t help but succeed by making strategic use of this platform.