9 TikTok Marketing Strategies To Grow Your Brand

Do you need help promoting your TikTok channel? You want to get started with TikTok but you don’t want to waste time guessing?

TikTok, which debuted in 2018, has quickly become one of the most downloaded applications available. Users can make short, looping reels with a wide range of audio and visual effects. While some see it as nothing more than a complicated viral app, businesspeople are already figuring out how to turn a profit. Despite TikTok’s youth, it has already become a popular choice for brand promotion. Sixty percent of TikTok’s audience is comprised of users between the ages of 16 and 25, suggesting that it is primarily used by Millennials and Generation Z.

In what ways does TikTok benefit companies and their brands?

TikTok was the most downloaded app for iOS in the first quarter of 2018, as reported by InfluencerMarketingHub, and it currently has 500 million users worldwide. TikTok users, on average, spend 52 minutes per day on the platform, putting it on par with the likes of Instagram, Facebook, and Snapchat. Consequently, what does this imply for commercial enterprises? Young, engaged users populate TikTok, and they are eager to watch videos that are both entertaining and advertised.

Priority #1: Determine Your Specialty Area

TikTok, like all social media apps, is based on interesting videos. The promotion of your brand on this platform requires uniform branding efforts. One can never exhaust the potential for creating quality content. Choose an area in which you are an expert and speak authoritatively. You should start by checking out the content your rivals are sharing on TikTok.

Take Part in a Hashtag Competition

Using this current TikTok fad effectively, you can expand your brand’s audience. You can increase your organic reach by including relevant hashtags in all of your videos.

To further spread word of your company, you can also start a TikTok hashtag challenge. Creating a buzz around your brand requires nothing more than sharing an engaging video, coming up with a clever hashtag, and inspiring your audience to do the same. TikTok’s audience and user engagement are both significantly boosted by viral marketing.

Third, work with influential people

It’s possible that TikTok stars aren’t as well-known for their massive followings as their Instagram counterparts. Promoting your business, however, depends on getting in front of the right people. Work with people who have a following that could be interested in your product and would likely buy from you. This is very much like how Instagram ads function.

TikTok is a great tool for influencers to create professional-level videos that can help them land more paid media placements. You should work with the influencer to promote your product if doing so is within your budget. Promoting your brand and saving time by teaming up with an influencer.

4. Make Interesting Material

TikTok influencer collaboration and the use of relevant hashtags are both crucial for reaching a wide audience, but if your content is boring, none of these methods will be effective. You have between 15 and 60 seconds to gain a following on TikTok. Keep in mind that quantity of activity should not come at the expense of quality of content.

A video is the first thing a visitor sees, so it’s important that you make something they’ll enjoy and understand.

Number Five: Funding Publicity With Money

While still in its infancy, TikTok has already developed a sophisticated advertising infrastructure that provides access to the platform’s massive user base on behalf of brands and businesses. There are three distinct forms of online advertising available on the platform:

Ads that blend in with the feed’s native design
Commercials for Hashtag Challenges as Brand Commercials. TikTok ads of this type are the most effective way to get people to visit your website.

#6 Use TikTok Marketing Campaigns to Collaborate with Other Creators

A partnership with other brands and content creators may be useful if you want your brand to reach a large audience but don’t have the resources to do so alone.

If you’re trying to build awareness for your fashion company, for instance, you could reach out to other industry influencers who already have a sizable fan base and ask to work with them.

#7 Use the latest fashions to your company’s advantage

You can find any trend on TikTok. Here, everything from viral videos to special effects software to challenges and hashtags can become a trending topic on a social media platform. How can we spot a pattern in tens of millions of videos? Follow the latest trends by listening to and tracking trending songs and hashtags. Maintain awareness of these movements, and consider how your company can participate in them.

Not Trying for Perfection is Good Advice, No. 8

It’s cliche to say “be yourself,” but unlike Instagram, TikTok doesn’t expect you to “polish” your content to perfection before posting it. TikTok videos don’t have to be aesthetically perfect in every respect. Don’t be afraid to be yourself; the platform places a premium on individuality.

Number Nine: Learn the Layout

Promoting a business’s name on social media requires a thorough familiarity with the platform’s inner workings; you shouldn’t dive in blindly. TikTok can be a confusing platform if you don’t take the time to learn about what kinds of content do well on the app, how to network with other users, and how to make your business a natural fit for the app. When compared to other social media sites, this one places a premium on originality.


It’s safe to say that TikTok marks a watershed moment in the evolution of social media as we know it today. Because of its focus on user interaction, this platform has attracted a large number of young people born after 1995, making it a top contender among advertising platforms. You can confidently introduce your product or brand to a massive TikTok audience now that you know these 10 branding strategies for growth.